The Launch of Half Appy Press

Half Appy Press is a DBA for Jackie Anton and will include the adult works as J. M. Anton. HALF APPY PRESS SMALL LOGO The logo was designed by illustrator Sandy Shipley.   April is coming to a close and May is fast approaching. Five months into the 2015 marketing shake up and things are progressing at a slow but steady pace. It occurred to me at the beginning of March that if my books were going to get exposure it was up to me.

Marketing is a time consuming endeavor, which can also eat up your cash flow and strain your credit cards. Many years of supporting POD Publishers have set back my marketing efforts. Two years ago I joined IPBA and began researching the possibilities of publishing my own books.

The result is a total revamping of my business plan as an author. Having found myself in a constant state of dissatisfaction with the in-house designers and interior formatting to the point that the release dates were delayed while I spent valuable time hashing things out with these folks. At that point, I decided to spend my time and money using freelance formatters and designers.

Results of my collaborations with my illustrator, e-book formatter, book designers, and several editors were all positive experiences. Next step, I needed to find a good interior layout formatter. Still looking for that person who will hear or see the vision. Backyard Horse Tales 3: “Don’t Call Me Love” is the critical test. Loves tale, like the two previous books in the series will be a fully illustrated chapter book.

While searching for the interior designer I found an automated formatting service and used my rewrite of “Fateful Waters” as book one of the new “Trouble in Love-Land” series to test it out. The PDF is with Ingram Spark awaiting the completion of the cover template. I forwarded the template and the instructions to the book designer a few days ago. Below is the 2015 cover that will grace the book and is already live for the e-book. Fateful Waters 2015 FINALCoupon and direct e-book link: https://www.smashwords.com/books/view/532509 Coupon code :LC78J Enter the code at checkout for a free copy, then pick your download. If you don’t have an e-reader, download the PDF to read on your computer. COUPON EXPIRES JUNE 30, 2015

 

All is much better on the financial end of things, since making the self-publishing move, and I should have more dollars to spend on promoting my books.   I hope the new book is ready to take with me to the Medina County Library’s Local Author Expo on May 9th. Please join us if you live in the area. I will be in the Children’s section, on the main floor. There will be 28 other authors at this event.

LocalAuthorExpohttp://www.mcdl.info/authors

%d bloggers like this: